Frequently Made Website Mistakes

We all have an opinion about how a good website should look.  When your up-and-coming business is ready to launch a website, it is vital to recognize site visitors’ likes and dislikes. Simple factors can contribute substantially to the number of hits the site receives.

Have a look at these common website mistakes and a few tips on how to avoid them:

Long pages & long sentences

  • People hate scrolling too long to find what they are looking for. The longer it takes to get your point across, the more likely it is that website viewers will get distracted. Avoid this by creating several tabs or pages within your site, and consider adding a search bar.
  • Long sentences have the same effect as never-ending pages. Concise sentences help visitors stay focused and intrigued.

Technology overuse

  • Many businesses go overboard with different technologies in an effort to make their site look nifty.
  • Avoid Flash intros and tacky background audio. These can cause potential customers to leave the page within a few seconds. They can take a long time to load, and they generally take away from the website’s main purpose.

Not giving instructions

  • Whether you want visitors to participate in a survey, sign up for a newsletter, or follow you on Twitter, show them where and how to do so in a clear and distinct way.
  • It’s also user-friendly to have multiple clickable links in many places around the site. Consider having a “HOME” link or a clickable logo on the side bar, the bottom of the page, and the top navigation bar, that always takes you back the main page.

Not changing colors for visited links

  • When your links don’t change color after they’ve been clicked, it’s easy for visitors to get disoriented when navigating the website.
  • Make it easier for users to know which pages they have viewed by changing the colors of visited links.

No About or Contact page

  • An About page can provide the background of your business or more information about what the company does.
  • Always include a Contact page so that people who have questions about your business or website have a way of getting answers. Providing a business address, phone number, email address, and other contact information is helpful for users and adds a degree of trust and accountability to your company.

No credible domain name

  • People who see a web address similar to http://www.mydomain.freehost.com are going to assume you are unprofessional. Purchase a domain name that will be easy to find, and do not publish your site to the web until you have one.

“Under Construction”

  • This is frequently seen when a website is going through changes; it’s a statement you never want people to come across. Similar to the lack of a domain name, visitors could question whether you are serious about your business and its portrayal on the web.
  • If your website isn’t active, do not make it available to the public at all.

Written By Hannah Moore

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